SOMETHING definitely stood out in Marc Jacob’s latest collection for Louis Vuitton, and it wasn’t the splashes of whimsy we’ve come to expect from the designer. Instead, this was a collection heterosexual men were sure to “get” – served on a silver platter were oodles of decolletage, cleavage and breast, heaving in corseted, cantilevered, frilly balconettes.

One of the Speedys from the show.

“And God Created Woman,” announced the program, readying the front row with thoughts of the young Bardot, of fifties and sixties wasp waists, and full circle skirts – and inevitably, of Miuccia Prada who first broached the comeback of the silhouette earlier in the season in Milan.

Of course, the bountiful silhouette called for a different casting approach to do justice to the refocusing to the plentiful bosom. Jacobs sent Laeticia Casta, Bar Refaeli, Lara Stone, Alessandra Ambrosio and our very own Elle Macpherson down the runway, all women whose womanly physique have acted as a disqualification from catwalk for such a long time.

But Jacobs’ new approach is hardly vulgar; instead, a fresh, feminine, innocent woman strut down the aisle with their hair scraped back in bouncy ponytails in clean makeup and block-heeled pumps trimmed with charming bows. There was almost no variety in silhouette throughout the collection, and we think there was more than deliberate intention there. Above all, the Louis Vuitton show provided a grand backdrop for what it’s famous for in the first place – the bags. This time, the iconic Speedy appeared in a number of incarnations, from flocked, sequinned, and smothered in lace to woven in metallic thread and looking luxe in fox.

Has Mad Men forced a return of the real woman and old world glamour? Blessed that may be – and a long time coming – we don’t see the size zeros bulking up on Krispy Kremes just yet.

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