Lindsay Lohan Inspires Marc Ecko in Latest Campaign
Arylene Westlake | August 5, 2010 at 4:41 pm
Behind-the-scenes at the shoot with Lindsay Lohan.
IMAGES from Marc Ecko’s latest campaign debuted yesterday with Lindsay Lohan in a starring role, only to have it revealed the body photographed for the ad doesn’t even belong to the actress.
The image, for his new “Cut & Sew” line, features Lindsay peeling off a black sweater, partially revealing her breasts and the rest of her underwear-clad body. Only thing is, those boobs don’t belong to the Mean Girls actress—her face was superimposed onto a model’s body to create composite images for the campaign.
Despite this strange take on her role as Marc’s muse, it was also reported the 24-year-old will make another post-jail appearance, this time in a digital hologram.
Before being locked away behind bars, Lilo apparently filmed four film noir-inspired skits with Double Exposure team Markus Klinko and Indriani with high-definition cameras and “augmented reality” technology.
All that work will be translated into glyphs in Marc’s ads that, when held up to a webcam, will project a hologram of a digital Lindsay. The glyphs will also be available for free download from www.marceckomuse.com from August 10 so that users can bring a little but of “Lohan Mayhem” into their lives.
“Originally, the concept was pretty simple, but then we had a fifteen-page script that appeared at the last minute, and she was able to work with that,” said Indrani.
“She came in and learned her lines in five minutes, and then she really went beyond the lines and improvised. She showed huge emotional range. It was impressive and moving to watch,” added Markus.
Along with her obvious acting talents, Marc explained why he chose Lindsay as his very first muse.
“I was looking for that right tension of someone who could stir up people’s feelings, for better or worse, and also be a proper bombshell, a Raquel Welch throwback, and Lindsay does all that,” he said. “I know that people want to rag on her for being human and making mistakes. She’s done her crime, she did her time. She’s not the first professional to do that. I’m not casting aspersions.”
“We had her go through annoyance, terror, love, acceptance, joy, submission. I left that night after the shoot thinking she has real chops. And contrary to popular opinion about her professionalism, she did three days of work in sixteen hours.”
We always knew she had it in her…
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