LINGERIE giant Lane Bryant is accusing American TV networks Fox and ABC of having a “double standard” over restrictions for their new lingerie commercial starring a plus-sized model in her bra and knickers.

The company claims the networks refused to air the ad without substantial edits.

“ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks,” said Lane Bryant on their Inside Curve blog.

According to the company, ABC “restricted our airtime” by denying it a slot during Dancing with the Stars, while Fox “demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of American Idol, but only after we threatened to pull the ad buy.”

Unsurprisingly, the ABC says Lane Bryant’s claims are a mere publicity stunt, with the broadcasting giant issuing a statement today saying they did not treat the lingerie advertiser any different from their other clients.

“Their statements are not true,” it read. “The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead.”

In response, Lane Bryant said “There was absolutely no rationale for us to be relegated to the back of the bus, when our ads were no more risqué than those of Victoria Secret.”

“The only difference is the size of our models. We would have expected better from a company owned by Disney.”

Lane Bryant is adamant that a large dose of heaving bosom in the ad rubbed network executives the wrong way, and say: “The networks exclaimed, ‘She has…cleavage!’ Gasp!”

Watch the banned commercial here:

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