AFTER a bit of a kerfuffle with the name of her new fragrance, Jennifer Aniston keeps playing it safe in a Valentino Pre-fall 2010 cocktail dress.

The scent, originally named “Lolavie” was changed to “Jennifer Aniston” at the eleventh hour because it sounded to much like another perfume on the market (Sarah Jessica‘s “Lovely,” anyone?).

Nonetheless, the 40-year-old stuck to her guns and launched her first fragrance in the Valentino number, featuring bow detailing on the bust, waist and hem. Strappy Azzedine Alaia sandals complete the nude look.

We’re glad Jen didn’t go for black (again) but don’t you think she needs to change things up with her hair and have a little bit more fun with fashion?

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