Amy Winehouse Works on Fashion Line
Arylene Westlake | March 12, 2010 at 3:54 pm
SINGER-songwriter Amy Winehouse is collaborating with iconic British label Fred Perry to release a collection inspired by her “unique sense of style.”
Fred Perry marketing director Richard Martin told WWD: “Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand. Amy has a unique sense of style that reflects the brand’s own historical reference points.”
Items featured in the collection include twin sets, skinny pencil skirt, capri pants, mini dresses, and polo shirts – essentially, anything one would wear to play Rizzo in a high school production of Grease. In a palette of mostly pinks and blacks, the 17-piece collection will run over four seasons.

One of Amy's designs for Fred Perry.
Although known for her partying ways, the Fred Perry team was very satisfied with the singer’s hands-on approach to the design process.
“We had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details,” said Martin. He added that pieces such as gingham shirts and the Heritage jacket, another label classic, are the foundation of the lineup. On those items, “Amy gave crucial input on proportion, color and fit”.
“The range clearly has Amy’s handwriting.”
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