BRITISH style icon and MTV star Alexa Chung debuted her first collection in collaboration with US label Madewell at the Bowery Hotel Terrace on Monday night.

Alexa wore pieces from the collection, as you do, including a white safari shirt and velvet shorts. Of course, friends Pixie Geldof, Poppy Delevigne and Daisy Lowe came out in support of the TV star, walking amongst the bevy of models of display.

The models wore cardigans, striped shirts, and Peter Pan-collared dresses and sat in tableau—on benches, on bicycles and surrounded by vintage suitcases.

“It’s actually a bit weird to see everyone walking around in the clothes today because they all look like me,” said Alexa of her designs. “It’s a very egotistical exercise.”

She is proud of her collection, but isn’t sure if a second is on the cards as yet.

“We haven’t really discussed another [collection] yet but it would be amazing to do,” she said.

“But I can’t take credit for the hard work at all because I just took sketches in and talked about them,” she continued, describing her involvement in the design process. “There was one weird leotard—a denim thing—I tried to push on Kin. I was thinking in my head that I could make a stage outfit for a lead singer but it ended up looking like a weird circus child.”

The collection is set to hit stores (and hopefully Shopbop.com) in August. See some of it here.

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